About Us


Sanabel Trading & Marketing Co. was founded in 1994 under the Pakistan Partnership Act of 1932 by IkramQureshi, a leading Pakistani entrepreneur and investor who has successfully launched several firms across many different industries. Since its inception, the firm has been primarily engaged in the export and trading of food items, with the initial focus on the manufacturing, distribution, and export of rice. However, over the last 15 years, we have grown into a group of companies spanning across multiple industries such as healthcare, tech, real estate, transportation, restaurants, and recruitment.

Our firm’s head office is located in Lahore, with a nationwide distribution network that is managed in conjunction with our regional office locations in Islamabad and Karachi.

Over the past decade, The Sanabel Group has orchestrated the incredible success of a diverse family of companies, culminating in a marketing presence that is bigger, stronger, and better than ever.

Our management team has over 40 years’ combined experience in launching, marketing, and distributing blue-chip brands across the globe. We have been instrumental in setting up a successful distribution infrastructure across Pakistan to promote the launch of countless new brands. We also continue to develop strong relationships with retailers and wholesalers, which allows us to easily cover all trade channels.

With considerable expertise in the areas of FMCG, Real Estate Development, Restaurants, Transportation, Human Resource Management, and Healthcare/Medical, The Sanabel Group aims to further expand its capabilities by building lasting partnerships with international brands on a mutually beneficial platform.


Quick Overview

Since its inception, Sanabel Ventures has invested in more than 100 businesses across Pakistan. 90% of these projects have been completed with 75% of these being successful and profitable for Sanabel.

Projects Completed